The 2024 Periodic Table of Investment Returns

One of my favorite charts has always been the Callan Periodic Table of Investment Returns. This visual masterpiece is a powerful reminder of the unpredictability of financial markets and the critical importance of diversification.

The chart beautifully illustrates the annual performance of key asset classes from 2005 to 2024, showcasing how dramatically returns can shift from year to year. Just look at the wild swings - one year an asset class might be at the top of the chart, and the next, it could be languishing at the bottom.

What makes this chart truly special is how it demolishes the myth of consistently picking market winners. Emerging Market Equity, for instance, has seen returns ranging from a staggering 78.51% to a devastating -53.33%. It's a humbling visualization that underscores why a well-diversified portfolio is crucial for long-term investment success.

It’s very difficult for any particular segment of the stock market to sustain superior performance. The watch word for our financial markets is, “reversion to the mean” i.e. what goes up must come down, and it’s true more often than you can imagine.
— John C. Bogle (Founder of the Vanguard Group)

The Callan Periodic Table isn't just a chart - it's a financial storyteller that reveals the inherent uncertainty in capital markets. It shows that no single asset class consistently dominates, which is why spreading your investments across different sectors and regions is so critical.

This chart is more than just numbers - it's a powerful tool for understanding market dynamics and making informed investment decisions. It's a reminder that successful investing is about patience, diversification, and avoiding the temptation to chase last year's top performers.

*Investing involves risk and you may incur a profit or loss regardless of strategy selected, including a long term holding period, diversification, and asset allocation. Raymond James is not affiliated with The Callan Institute.